Evidence-Based Marketing Solutions for High-Growth Markets

Broken down by channel, project, and where possible by lead quality tier. For B2B SaaS with a sales team. Just how much certified pipeline did performance marketing generate this month, and at what expense per opportunity? CTR, hook rate (for video), conversion rate by innovative. Which principles are winning, which are fatiguing.

Summary of any experiments run in the period with results and recommended actions. These are straight tied to the KPIs your reports need to include. A company that surfaces vanity metricsimpressions, fan growth, organic reachwithout the business-level metrics above is obscuring more than they're exposing. The tool matters less than the underlying information quality, but these are the most typical reporting platforms you'll experience.

Flexible for custom control panels. Limitations: no real-time information mixing, restricted cross-platform attribution. Mostly for e-commerce. Mixes Shopify earnings with ad platform data to give a clearer attribution picture. Offers pixel-level tracking and accomplice analysis. Multi-touch attribution platform with cross-channel mixing. More accurate than platform-native attribution. Needs a setup duration. Similar to Northbeam.

Online Website Marketing

Helpful when HubSpot is the CRM. Attribution is limited to HubSpot-tracked touchpoints, which can undercount paid impact. Some agencies develop proprietary control panels that emerge their preferred metrics. These can be outstanding or deceptive depending on what's included. When assessing companies, ask which tool they utilize, who owns the data (you or the firm), and what happens to your reporting access if you end the engagement.