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Dynamic email marketing material revealing different items to different subscribersPredictive recommendations recommending items before clients searchAutomated campaigns triggered by particular behavioral signalsReal-time spending plan allotment to the best-performing creative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward revealed up quickly: brand awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, surpassing typical project norms.
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