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Dynamic e-mail marketing material showing various items to various subscribersPredictive suggestions suggesting products before customers searchAutomated campaigns activated by specific behavioral signalsReal-time spending plan allotment to the best-performing imaginative and audiencesThe foundation requires robust first-party information collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quickly: brand awareness and favorability climbed around 9%, and purchase intent jumped almost 19%, exceeding common campaign norms.
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